A majority of the 6,000 consumers surveyed in 2020 feel that ‘companies have a moral obligation to ensure that they have a positive impact on people and biodiversity.’ More than 70% suggested their trust is higher when a brand’s commitment to ethical sourcing of biodiversity is independently verified.
As 2020 marks the end of the United Nations Decade on Biodiversity, so 2020 is also the last year of the Barometer. These ten years have seen increased discussions and efforts on biodiversity, with biodiversity gaining unparalleled momentum as a global issue of concern.
More insights from the report include:
- Generation Z and Millennials are better informed about biodiversity than other age groups and increasingly investigate companies' actions.
- Consumers in France, Brazil and Switzerland have higher awareness of biodiversity than consumers in Germany, the UK and US.
- Top brands cited as taking positive action for people and biodiversity included Natura (Brazil), Weleda (Switzerland) and Yves Rocher (France).
- 42% of consumers could not name a single brand taking positive actions for biodiversity.
Source: UEBT
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