Save Our Species Programme (SOS)




Project summary

Save Our Species Programme provides an opportunity for your company to protect threatened animals and plants and sponsor carefully selected conservation projects (IUCN scientific expertise). Based on your company`s needs and interests, marketing concepts to communicate the initiative to your consumers, employees and other stakeholders will be developed. For example, Nokia uses attractive SOS animal species content in their smart phone apps. Please watch our short introduction video about SOS: SHORT INTRODUCTION VIDEO

The initiative aims to build a global coalition to help stop the loss of animal and plant species and their habitats.

We are looking for selected companies across industries who share a high level of ethics and have sustainability on top of their management`s agenda.

Nokia is our first business partner with whom we are raising consumer awareness of the importance to conserve nature via the help of mobile technology. The company gets a clear marketing and communication benefit out of their support, showcasing attractive animal and plant species content to their consumers (via apps etc.). On top, we ran an online live training course on biodiversity for Nokia employees worldwide.

The Save our Species Programme separates itself from other conservation initiatives as it brings together the strengths of its 3 founding partners, recognized global leaders in nature conservation and poverty alleviation. In specific, IUCN provides unmatched scientific knowledge and expertise with its 8,000 species experts.
IUCN acts like a "neutral intermediary" as we issue call for proposals and screen the applications based on scientific knowledge. These projects are selected that are best for nature conservation and provide a meaningful conservation result (that is sustainable). The projects are carried out by our partner organizations such as WWF, Conservation International, but also a variety of smaller and local NGOs.

Finally, SOS aims at saving a multitude of species, including charismatic ones (such as the tiger or gorilla), but also the little ones that are crucial for ecosystem health as they are at the bottom of the food web.



Motivation, objectives and target groups

Motivation:
- contribute to stop the loss of biodiversity
(as agreed at the CBD (Convention on
Biological Diversity) Conference in Nagoya /
Japan (October 2010)

Objectives:
- build a global coalition to conserve
threatened animal and plant species and
their habitats
- via involving the key players in nature
conservation

Target Groups:
- Private Sector Companies
- Consumers / general public

BENEFITS FOR COMPANIES (by supporting SOS):
- SOS = umbrella initiative (social AND
environmental sustainability)
- Image & Reputation
- Satisfy needs of all stakeholders
- Consumers
- Investors
- Employee Motivation
- Marketing exploitation
(link to product lines/business units)
THESE CAN BE WORKED OUT SPECIFICALLY FOR
YOUR COMPANY, VIA IDENTIFYING YOUR NEEDS AND
DEVELOPING A SHARED MARKETING CONCEPT



Activities

CONSERVATION ACTION ON THE GROUND

STRATEGIC PRIORITIES (1st year):
- Threatened African and Asian mammals
(e.g. tigers, gorillas etc.)
- Threatened birds
- Threatened amphibians
- Corporate priorities
(depending on the specific interest of your
company/your consumers)

CURRENT PILOT PROJECTS:
- on all continents supporting more than 50
different animal species
- check them out at http://www.sospecies.org/in_the_field/highlights/
- currently: screening of new projects (+400)
that will start around January 2012.



Project results

The projects are still being carried out, but intermediate results are featured in our "highlights" section.


SHORT INTRODUCTION VIDEO:



Countries affected

Austria Belgium Bulgaria Cyprus Czech Republic Denmark Estonia Finland France Germany Greece Hungary Ireland Italy Lithuania Luxembourg Netherlands Poland Portugal Slovakia Slovenia Spain Sweden United Kingdom Global project including all European Countries



Duration

Ongoing; launch at CBD Cop-10 in Nagoya / Japan (October 2010)



Budget

10 mio USD



Partners

FOUNDING PARTNERS:
1) IUCN
(International Union for Conservation of
Nature)
2) World Bank
3) GEF (Global Environment Facility)

BUSINESS PARTNERS:
1) Nokia

GOVERNMENT PARTNER:
1) FFEM (Französische Regierung)

Looking for selected companies from a range of industries that share a high level of ethics and have sustainability on top of their management`s agenda.



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