Green Game-Changers: Insights for mainstreaming business innovation

WWF and Verdantix produced a new report which follows on from 2012’s Green Game-Changers report, which looked at the adoption of innovative sustainable business models by large companies. This report highlights the actions that large firms have taken to transform their business models towards sustainability. For the fourth year running, Verdantix and WWF-UK edit the Green Game-Changers report based on the flow of business innovation in the global economy, particularly Asia. The report looks at the larger corporations that draw from entrepreneurial activity and are taking innovation forward at a grand scale, wich 16 case studies considerably show.

London, 2 December 2013

The report follows on from 2012’s Green Game-Changers report, which looked at the adoption of innovative sustainable business models by large companies.

Within 16 case studies, organised by flow of innovation, and then further by type of sustainable innovation, it shows the potential for western and Asian firms to learn from each other and collaborate around solutions that tackle various regional, national and international challenges. 

Green innovations in the categories of dematerialisation, open loop, renewables and low carbon, or restorative/net positive were investigating. Focused on the textile industry as one of the biggest users of water worldwide, this report relates of the Yeh Group, a Bangkok-based textile mill company, which launched a new range of fabrics made using dry-dye technology. It allows a complete water-free dyeing process and so also the German apparel giant Adidas launched a range of dry-dye t-shirts. As Adidas reports the implementation has already eliminated 25 million litres of water from the dyeing process since it launched the products. Overall, it can be summarized that there are incoming Asian innovations for western firms which shoul be adapt.

Full report here.

Tags: Retail Industry | Supply Chain Management | Partnerships/Cooperations | Case Studies

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