2012 Biodiversity Barometer

Every year the Union for Ethical BioTrade publishes a study of biodiversity awareness among consumers, companies and the media. In 2012, 76 per cent of the 8000 consumers in Brazil, France, Germany, Switzerland, UK, USA, Peru and India who took part in the survey assigned an important role in achieving sustainable development to the private sector but only 64 per cent were aware of biodiversity.

Amsterdam, 18 October 2012: The barometer provides insights on the evolution of biodiversity awareness among consumers and how the industry reports this. The 2012 biodiversity barometer has found that awareness of biodiversity is lagging behind sustainability, highlighting the need to improve this.
"Only 19 per cent of people have heard about biodiversity through business communications", said UEBT executive director Rik Kutsch Lojenga. "So far, the potential contribution of the private sector towards biodiversity awareness remains largely untapped. To understand the vast potential one only needs to look at Brazil where consumers say that advertising is the second most important source of information on biodiversity."
The 2012 barometer findings show that 76 per cent of all respondents were aware of sustainable development and only 64 per cent were aware of biodiversity. Other findings from the barometer showed that 85 per cent of consumers look for natural ingredients in cosmetics products and 69 per cent track where these ingredients come from. Despite only 31 companies referring to biodiversity as mentioned above, 80 per cent of consumers say they would like to be more informed about company's sourcing practices.
"By 2020, at the latest, people are aware of the values of biodiversity and the steps they can take to conserve and use it sustainably”, added Rik Kutsch Lojenga.
Biodiversity Barometer: Indicator for Aichi Biodiversity Target 1
The Union for Ethical BioTrade Biodiversity Barometer is the indicator for Aichi Biodiversity Target 1 in the Aichi Passport published by the Biodiversity Indicators Partnership (BIP). The Biodiversity Barometer indicator is a measure of the level of public awareness of biodiversity. Such information also helps to identify gaps and groups which are most in need of awareness raising.
The BIP Aichi Passport is available as App for smartphones and as PDF. Find more info and the download links here: http://www.bipindicators.net/resources/aichipassport
Please find the 2012 Biodiversity Barometer here.
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